As your Fractional CMO, I build a data-driven strategy with you — not guesswork. Years of senior marketing leadership at international organizations, translated into a plan tailored to your business.
CMO-level budget management — creative marketing plans, smart budget allocation, and ROI tracking, so every marketing shekel works for you.
Specialized in growing sales, leads, and conversions. Every campaign is built around a clear business goal — not just exposure, but measurable results.
Strategic digital marketing across every media channel — experience that delivers a real competitive edge, online and offline.
Websites designed and built around your business goals — because your site is your primary sales and marketing tool, not just a business card.
Loyalty programs built on genuine personal attention — a strategic tool for retention and lifetime value, not a one-off promotion.
Brand films that tell your story precisely — essential for building brand identity and driving sales across social and beyond.
Specialized support for startups and hi-tech companies — from positioning and go-to-market strategy to marketing that speaks to investors and customers alike, at the pace the tech world demands.
Social media strategy tailored to your business and audience — turning followers into leads, and leads into customers.





Marketing Strategy
Building marketing and business strategy for your company.
Analyzing domestic and international competitors.
Defining target audiences and mapping.
Setting marketing, sales, and branding objectives.
Implementation recommendations.
Improving Performance
Increasing website conversion rates.
Boosting sales.
Enhancing TOM (Top of Mind) awareness for your business.
Increasing website traffic.
Growing leads and conversions.
Branding and Reputation
Logo design or rebranding.
Creating a visual language and enhancing the existing one.
Enhancing online and offline visual appearance.
Professional and precise photography for websites
and social media, stories, and reels.
Brand Storytelling
Creating content for your website.
Writing SEO-optimized articles.
Developing content for social media.
Creating content for newsletters and SMS
Sales and Customer Service
Developing call scripts for telemarketing and telematics.
Constructing feedback mechanisms.
Lead generation campaigns.
Customer Relationship Enhancement
Establishing exclusive customer clubs.
Key Account Management and additional marketing activities.
Media Buying and PR Events
Online and offline media procurement.
Organizing public relations events to deepen customer relations.
Engaging with journalists and Instagram influencers.
Data Analysis
Analyzing and reviewing campaign results.
Utilizing tools such as Google Analytics,
Google Business, Google Ads, Facebook Manager, Google Console, and more.
Adi Haber is a Fractional CMO and marketing & digital strategist with years of senior marketing leadership at global organizations. She holds a BA in Communications and an MBA, and began her career at Israel’s leading advertising agencies, working on accounts including Super-Pharm, Zoglobek, Champion Motors, and British Airways.
As Marketing Director of H&M Israel, she led the brand’s launch in the country — a career highlight that opened the door to managing marketing for international fashion and luxury brands: Replay, Steve Madden, Skechers, Converse All Star, Omega, Hublot, Gucci, Fendi Casa, Ralph Lauren, and leading retail chains.
[readmore]Today, as a Fractional CMO and strategy consultant, Adi brings that same enterprise-level thinking to startups and growing businesses — in a flexible format, without the commitment of a full-time hire. It’s the combination of strategic thinking, creativity, and data that drives the results.
If you have a project in need of branding.
If your brand requires a new strategy.
If it’s time to refresh the brand language or design concept.
If you want to work for us and with us to grow brands together.
Just call us or shoot us an email. Prefer we call you? Fill out your details here and send them off to us.